How effective is the combination of your main product and ancillary texts?

It's important that the ancillary texts and film look like they belong together. Having similar themes and images for example. If they do not look similar it will seem to lack professionalism as if there was little thought put into all aspects of the film. The ancillary tasks will be used to attract audiences to watch the film so they cannot be misleading or confusing to the viewer.

All film posters are relevant to the movie they are advertising. Even if the image is not directly taken from the film it will show a clear link between the two.

For example

From the films 'Halloween', 'The Silence of the Lambs' and 'Dawn of the Dead'

The images used on the poster are not direct screen grabs from the films however, they are still instantly recognisable that they belong to their own film. For example,'Halloween' is a classic 80's slasher and the poster demonstrates this through the inclusion of the mask on the cover. It is a very obvious link,  if the image is too random or is too much of a metaphor it can have the opposite effect.

My poster has direct similarities to the film.

The screenshots from the movie, show up close shots of the children's toy and the main characters hands. Which are featured as the main image on the poster, a direct visual link to the film. The purpose of a film poster is to intrigue audiences and attract viewers therefore, the poster needs to represent the film otherwise the audience will feel misled and this is done effectively if similar images are used in both.

A even more direct link is the title of the film. This is used in the poster, article and film in the same font. This can be an even more effective link if used with similar images as it shows the level of professionalism such as the flames on the background of the credits and poster

This is also another link between the poster and film that is more hidden. In the background there are slight blue flames in the background which links to the scene in the film where the hooded figure is setting the toy alight over a fire. This gives more of a hint to the possible plot of the film and adds to the horror movie conventions used                                       in a poster.

The article also features 'Infernum' in the font used in the film and poster. As well as this, the same font is used throughout the article. There is also the same colour scheme used, a dark and blue tinged filter over the image and black and white font is used, this connects the article with the poster and the film. The biggest link between the film and article is the image itself.

The image used in the article is a screenshot from the film. Although, this doesn't directly link with the poster but this was done deliberately so that the image used on the poster wouldn't be overused and lose impact. Its also typical of film articles to use screenshots from the film However, it is usually an image                                     that does not give away any                                         spoilers.

     When used together, the poster and article promote the film to audiences. The demographic that 'Infernum' is aimed at is 15+ young people or big fans of the horror genre. It may be more likely that younger people will find out about the film through social media posts such as movie trailers or celebrity fans or stars of the genre whereas dedicated horror fans are more likely to buy magazines specific to the horror genre and see the article there or see the poster in the magazine.